Privacy Policy

Last Updated: January 2026

Right Annuity ("we," "us," "our," or "Company") operates the website rightannuity.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We collect information in the following ways:

• Personal Data: When you voluntarily submit information through contact forms, newsletter sign-ups, or affiliate registrations, we may collect your name, email address, phone number, and other details you provide.
• Automatic Data: When you access our Site, we automatically collect:
  • IP address and location data
  • Device type, browser type, and operating system
  • Pages visited and time spent on the Site
  • Referral source and clickstream data
  • Cookie identifiers and tracking data
• Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to collect usage data (see Cookie Policy below).

How We Use Information

We use the information we collect for the following purposes:

• Providing, maintaining, and improving the Site and our services
• Affiliate tracking and commission attribution for casino referrals
• Website analytics and performance monitoring
• Responding to your inquiries and providing customer support
• Sending promotional emails and newsletters (with your consent)
• Fraud detection and security purposes
• Complying with legal obligations
• Understanding user behaviour to enhance user experience

Cookie Policy

Types of Cookies We Use:

• Essential Cookies: Required for basic Site functionality and security.
• Analytics Cookies: Used to understand how visitors interact with our Site (e.g., Google Analytics).
• Affiliate Tracking Cookies: Used to track referrals to casino partners and attribute commissions.
• Marketing Cookies: Used for targeted advertising and retargeting purposes.

Opt-Out Options:

• You can manage cookie preferences through your browser settings.
• Most browsers allow you to refuse cookies or alert you when cookies are being sent.
• You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
• You can opt out of interest-based advertising through the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA).

Note: Disabling cookies may affect Site functionality and your user experience.

Third-Party Links

Our Site contains links to third-party websites, including non-UK casinos and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. We strongly encourage you to review the privacy policies of any third-party website before providing personal information or engaging with their services.

When you click on links to casino partners, you leave our Site and enter their platforms. We have no control over how third parties collect, use, or protect your data.

Your Rights

Under UK and EU GDPR: You have the right to:

• Access the personal data we hold about you
• Rectify inaccurate or incomplete data
• Erase your data (right to be forgotten)
• Restrict processing of your data
• Data portability (receive your data in a structured format)
• Object to processing, including for marketing purposes
• Lodge a complaint with the Information Commissioner's Office (ICO)

For US Residents (CCPA): You may have the right to know what personal information is collected, delete personal information, and opt-out of the sale of personal information.

For other jurisdictions: You may have similar rights under your local data protection laws.

Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:

• Contact form submissions: retained for 2 years or until you request deletion
• Analytics data: retained for 26 months (Google Analytics default)
• Affiliate tracking data: retained as necessary for commission calculation and audit purposes
• Marketing preferences: retained until you unsubscribe

You may request deletion of your personal data at any time by contacting us (see Contact Us section).

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have a privacy concern, please contact us:

Right Annuity
Email: privacy@rightannuity.co.uk
Website: rightannuity.co.uk

We will respond to your request within 30 days (or as required by applicable law).

Data Protection Officer: If you have concerns about our data practices, you may also contact the Information Commissioner's Office (ICO) at www.ico.org.uk.

This Privacy Policy is effective as of January 2026 and may be updated periodically. Changes will be posted on this page with an updated "Last Updated" date.